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Candy Digital and the Jackie Robinson Foundation Announce the First-Ever Jackie Robinson NFT Collection to Commemorate the 75th Anniversary of MLB’s Color Barrier Break

100% of net proceeds from sales of the Jackie Robinson collection will benefit the Jackie Robinson Foundation

NEW YORK, April 14, 2022–(BUSINESS WIRE)–Candy Digital, a next-generation digital collecting company, and the Jackie Robinson Foundation today announced the release of the Jackie Robinson Collection to commemorate the 75th anniversary of Robinson breaking the color barrier of Major League Baseball.

This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220414005270/en/

Photo credit: Digital Candy

The first-ever NFT collection developed for Jackie Robinson will include several NFTs that honor her for her courage and many contributions to society. 100% of the net proceeds from sales of the collection in Candy Digital’s main marketplace will be donated by Candy Digital to the Jackie Robinson Foundation (JRF), which administers one of the world’s leading scholarship and leadership development programs. country for talented minority students. Candy Digital’s donation will be used to support JRF’s famous scholarship program. Purchases are not tax deductible.

Candy Digital’s team of world-renowned digital artists and designers, through painstaking research, have created a bespoke collection that pays homage to the character of Robinson and faithfully embodies his likeness. Select NFTs from this collection will be on display at the Jackie Robinson Museum, which is scheduled to open mid-July 2022 in New York City and represents an extension of JRF’s educational mission.

The Jackie Robinson Collection will be available on Candy Digital’s main market from April 14 at 9:00 a.m. ET through April 18 at 7:00 p.m. ET. It will consist of:

  • Jackie Robinson Gold Bust: This NFT 1 of 1 edition will feature a gold bust of Jackie Robinson and include his digital signature and a curated video. This one will be auctioned off, with a starting price of $50. This NFT will also provide the owner with two tickets to the Grand Opening Gala of the Jackie Robinson Museum in New York.

  • Jackie Robinson Silver Bust: This NFT will feature a silver bust of Robinson with his digital signature. Only 100 of these will be produced, each available for $250.

  • Jackie Robinson signed NFT baseball: The latest entry in the series is a digitally signed Jackie Robinson baseball available for $75. This will be sold in an open edition format.

“Jackie Robinson’s accomplishments on and off the pitch have been heroic, and we are honored to be able to honor his legacy and support the important mission of the Jackie Robinson Foundation with the introduction of the Jackie Robinson NFT Collection,” said Scott, CEO of Candy Digital. The wine. “In addition to commemorating a historic moment that had an immeasurable impact on the sport and our society at large, this collection underscores Candy Digital’s mission to connect fans to baseball’s rich history in innovative ways.”

“As we reflect on the 75th anniversary of our namesake’s iconic achievement, we recognize how important it is for us to embrace evolving technology to keep pace with the world the young leaders we serve will navigate and have impact,” said Della Britton, President. & CEO of JRF. “It’s exciting to see how the artists and designers at Candy Digital have been able to create NFTs that bring Jackie to life so vividly for fans of this generation, while supporting our core mission. We are impressed and truly grateful. .”

“Jackie Robinson was a true trailblazer whose ideals and values ​​live on today beyond our sport,” said April Brown, MLB’s vice president of social responsibility. “Preserving not only the memory of Jackie Robinson, but continuing his mission is something we take on with great pride and responsibility. As we celebrate the 75th anniversary of his breaking the baseball color barrier, this new collection of Candy Digital presents a new way to honor Jackie and support the Jackie Robinson Foundation.”

The Jackie Robinson Collection represents Candy Digital’s ongoing commitment to creating bespoke digital collectibles that deepen the connection between fans and the sports they love. The company’s first-ever digital collectible celebrated another iconic and once-in-a-lifetime player in Lou Gehrig. In June 2021, Candy Digital released a 1-of-1 NFT of Lou Gehrig that featured clips from his iconic “Luckiest Man” speech and a three-dimensional bust that paid homage to his legacy as baseball’s “Iron Horse” and has raised over $70,000 for ALS Charities.

Additional information and updates can be found on the official Candy blog at https://mlb.candy.com.

About the Jackie Robinson Foundation

Since 1973, the Jackie Robinson Foundation (JRF) has perpetuated the memory of Jackie Robinson by providing generous four-year scholarships and comprehensive support to talented students in financial need to ensure their success and develop their leadership potential. A new online platform, JRF IMPACT shares JRF’s famous “42 Strategies for Success” program with a wider student population, which reached 4,300 middle school students last year. With the upcoming opening of the Jackie Robinson Museum in New York, JRF will continue Robinson’s legacy by educating and inspiring the general public around his heroic story and the ideals and values ​​that defined his life. Learn more by visiting jackierobinson.org.

About Candy Digital

Candy Digital is a next-generation technology company that designs and develops officially licensed premium digital collectibles that connect people to their passions.

Candy Digital is the Official NFT and Collectibles Partner of Major League Baseball and the Race Team Alliance. Candy operates the official Major League Baseball NFT ecosystem where fans and collectors can buy, trade and share officially licensed NFTs to deepen their love of the sport. The company also created Sweet Futures, the first-ever NFT college athlete collectible series that featured some of the best football and basketball players in the country.

Candy Digital was formed by three executive partners: Michael Rubin, CEO, Fanatics; Mike Novogratz, Founder and CEO, Galaxy Digital; and Gary Vaynerchuk, serial entrepreneur and investor, who, with his team of world-class artists, designers and digital technologists, develops a wide range of digital collectibles, starting with sports and expanding to art, entertainment, music, etc.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220414005270/en/

contacts

Will Cutrone
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