Foundation research

Cura Foundation and Sanford Health win two Anthem Awards

February 28, 2022

Contact person: Roni Selig
Phone: 646-872-1531
Email: [email protected]

The Cura Foundation is honored to be recognized as the Silver Winner for Best Nonprofit Campaign and Best Influencer (Health) Endorsement Categories in the Inaugural Anthem Awards

New York, NY The Cura Foundation announced today that he had been named Silver Winner for his #UniteToPrevent PSA campaign in the Best Nonprofit Campaign and Best Influencer Endorsement (Health) categories at the Inaugural Anthem Awards. The PSA campaign was produced by Cura Foundation President and Founder Robin Smith, MD, MBA, and Marcie Mule and Roni Selig, Co-Chairs of RonMar Studios and Ashleigh Walton, executive director of marketing at Sanford Health.

#UniteToPrevent is a US-based multimedia campaign raising awareness of the continued need to act safely, together, to stop the spread of COVID-19. The public service clips airing on TV, radio and online feature 19 celebrities and athletes, including Josh Groban, Steve Harvey, Amanda Kloots and Jerry Rice, among others. It is supported by the Cura Foundation, a nonprofit organization whose mission is to improve human health worldwide, and Sanford Health, one of the largest health systems in the United States.

To reduce social disparities in the fight against COVID-19, Cura is expanding the #UniteToPrevent campaign in Spanish and will feature Grammy-winning recording artist Jon Secada and actors and celebrities Olga Merediz (“In the Heights “, “Encanto”), Alfonso Herrera (“Ozark”), Judy Reyes (“Scrubs”, “Devious Maids”), Cristián de La Fuente and Daphne Rubin-Vega.

The campaign continues to air in the United States and more than 530 million people have seen it on 25,057 radio broadcasts and 118,701 television broadcasts to date. It aired nationally on local affiliate television channels as well as national networks including CBS, ION, The CW, MyTV Network, Bounce, Unsion, and Telemundo.

“It is our honor to recognize the work that brands, organizations and individuals all do to create impact in their community,” said Jessica Lauretti, General Manager of Anthem Awards. “We launched this platform to show the world that all aspects of our culture, from sports and entertainment to business leaders and celebrities, are all standing up to say it’s time for systemic change and that social good is what we value as a society.”

“COVID-19 knows no borders,” said Robin Smith, MD, MBA, Founder and Chairman of the Cura Foundation. “The pandemic will not end for anyone until it ends for everyone. We all need to stay vigilant to protect ourselves and others. To get vaccinated! #UniteToPrevent.

“I cannot thank the incredible caregivers enough who have been battling COVID-19 and everything that goes with it for over two years. We must continue to do everything we can to stop the spread of the virus so that their sacrifices are not in vain,” said Bill Gassen, president and CEO of Sanford Health. “I commend the Cura Foundation and all of the #UniteToPrevent campaign partners for raising awareness of this crucial message about the steps needed to keep our communities safe and reduce the strain on healthcare workers.”

The winners of the first Anthem awards will be celebrated at the first Anthem Voices Conference followed by a star-studded virtual awards show on Monday, February 28, 2022.

The Anthem Awards were launched in response to the prevalence of social good in the national conversation and cultural zeitgeist in recent years. The inaugural competition received nearly 2,500 entries from 36 countries around the world. By amplifying the voices that spark global change, the Anthem Awards set a new benchmark for impactful work that inspires others to take action in their communities. A portion of the program’s proceeds will fund a new grant program supporting emerging individuals and organizations working to advance causes recognized at the inaugural Anthem Awards.

About the Cura Foundation:
The Cura Foundation (“Cura”) is a nonsectarian, nonpartisan 501(c)(3) public organization whose mission is to improve human health worldwide. Cura’s goal is to streamline healthcare delivery and optimize access to care to prevent and defeat disease, reduce human suffering and improve the quality of life around the world. Our goal is to advance the development of cutting-edge medical technologies, promote preventive measures, encourage interdisciplinary approaches to medicine, improve access to innovation and eliminate social disparities in care. health.

At Cura, we #UniteToPrevent and #UniteToCure.

Find the Cura Foundation online:
Website: thecurafoundation.org
Facebook: facebook.com/TheCuraFoundation
Twitter: @CuraFdn
Instagram: @CuraFdn
LinkedIn: linkedin.com/company/curafdn
YouTube: youtube.com/TheCuraFoundation

About Sanford Health
Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, elder care and services, global clinics, research and affordable insurance. Based in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,500 doctors and more than 200 Good Samaritan Society aged care facilities in 26 states and 10 countries. Learn more about Sanford Health’s transformative work to improve the human condition at sanfordhealth.org or Sanford Health News.

About the #UniteToPrevent campaign:
#UniteToPrevent is a US-based multimedia campaign that raises awareness of the continued need to act safely, together, to stop the spread of COVID-19.

The #UniteToPrevent campaign is supported by the Cura Foundation, an organization whose mission is to improve human health worldwide. Cura facilitates partnerships and collaboration while encouraging holistic approaches to health and advancing the development of breakthrough medical technologies and preventative measures. At a time when COVID-19 continues to be a public health threat around the world, Cura wanted to do its part and with support from Sanford Health, Aspire Capital, Alliance Global Partners and Akkad Holdings used its platform to educate , be a resource in times of need and promote the prevention of the spread of the virus.

#UniteToPrevent aired in the US and people saw or heard it over 530 million times. The campaign reinforces the need to follow public health and prevention measures (particularly mask-wearing, vaccinations and boosters) as the COVID-19 landscape changes. PSA attendees include singer and songwriter Josh Groban, entertainer Steve Harvey, talk show host Amanda Kloots, NFL Hall of Famer Jerry Rice, actors and celebrities Colton Dunn, Joshua Malina , Raven-Symoné, Elise Neal, Cristela Alonzo, Kate Flannery, Oscar Nuñez, Leslie David, Margaret Cho, Loni Love, Ross Mathews, Bill Engvall, Gabrielle Carteris, Dan Bucatinsky and Bernie Williams. Learn more about unitetopprevent.org.

About Anthem Awards:
The Anthem Awards, the newest initiative of the Webby Awards, was developed to recognize the breadth of social work (online and offline) around the world by honoring organizations, brands and people who create lasting impact; including diversity, equity and inclusion; education, art and culture; Health; human and civil rights; Humanitarian Action & Services; Responsible Technology; and sustainability, environment and climate. By amplifying the voices that spark global change, the Anthem Awards set a new benchmark for impactful work that inspires others to take action in their communities. Founded in partnership with Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF and XQ.

Find Anthem prices online:
Website: anthemawards.com
Facebook: facebook.com/anthemawards
Twitter: @anthemawards
Instagram: @anthemawards
LinkedIn: Anthem Awards
YouTube: wbby.co/anthem-youtube

About the Webby Awards:
Hailed as “the Internet’s highest honour” by The New York Times, the Webby Awards are the premier international awards organization recognizing excellence on the Internet, including websites; Video; Advertising, media and public relations; applications, mobile and voice; Social; podcasts; and Games. Established in 1996, the Webby Awards this year received more than 13,500 nominations from 50 states and 70 countries around the world. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Webby Awards sponsors and partners include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement and AIGA.

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