NEW YORK, March 02, 2022 (GLOBE NEWSWIRE) — via InvestorWire — The Cura Foundation today announced it was named a Silver Winner for its #UniteToPrevent PSA campaign in the Best Nonprofit Campaign and Best Influencer Endorsement (Healthcare) categories. as part of the Inaugural Anthem Awards. The PSA campaign was produced by Cura Foundation President and Founder Robin Smith, MD, MBA; Marcie Mulé and Roni Selig, co-presidents of RonMar Studios; and Ashleigh Walton, executive director of marketing at Sanford Health.
#UniteToPrevent is a US-based multimedia campaign raising awareness of the continued need to act safely, together, to stop the spread of COVID-19. Public service clips broadcast on television, radio and the Internet feature 19 celebrities and athletes. The campaign is supported by the Cura Foundation, a nonprofit organization whose mission is to improve human health worldwide, and Sanford Health, one of the largest health systems in the United States. The initiative received additional support from three other entities: Aspire Capital, Alliance Global Partners and Akkad Holdings.
The #UniteToPrevent campaign reinforces the need to track public health and prevention measures (especially mask-wearing, vaccinations and boosters) as the COVID-19 landscape changes. PSA participants include singer and songwriter Josh Groban; host Steve Harvey; talk show host Amanda Kloots; NFL Hall of Famer Jerry Rice; and actors and celebrities Colton Dunn, Joshua Malina, Raven-Symoné, Elise Neal, Cristela Alonzo, Kate Flannery, Oscar Nuñez, Leslie David, Margaret Cho, Loni Love, Ross Mathews, Bill Engvall, Gabrielle Carteris, Dan Bucatinsky and Bernie Williams . Learn more at unitetopprevent.org.
A video accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/b0d14722-a545-411c-a73e-a02ac32b9b8a
To reduce social disparities in the fight against COVID-19, Cura is expanding the campaign’s reach with two new Spanish-language PSAs featuring multi-Grammy award-winning artist Jon Secada and actors and celebrities Olga Merediz (“In the Heights”, “Encanto”), Alfonso Herrera (“Ozark”), Judy Reyes (“Scrubs”, “Devious Maids”), Cristián de La Fuente and Daphne Rubin-Vega.
#UniteToPrevent has been circulating in the US, people have seen or heard it over 535 million times on 25,402 radio shows and 121,404 TV shows. It aired nationally on local affiliate television stations as well as national networks such as ABC, NBC, CBS, ION, The CW, MyTV Network, Bounce, and Telemundo.
“It is our honor to recognize the work that brands, organizations and individuals all do to create impact in their community,” said Jessica Lauretti, General Manager of Anthem Awards. “We launched this platform to show the world that all aspects of our culture, from sports and entertainment to business leaders and celebrities, are standing up to say it’s time for systemic change and that social good is what we value as a society.”
“COVID-19 knows no borders,” said Robin Smith, MD, MBA, Founder and Chairman of the Cura Foundation. “The pandemic will not end for anyone until it ends for everyone. We all need to stay vigilant to protect ourselves and others. To get vaccinated! #UniteToPrevent.
“I cannot thank the incredible caregivers enough who have been battling COVID-19 and everything that goes with it for over two years. We must continue to do everything we can to stop the spread of the virus so that their sacrifices are not in vain,” said Bill Gassen, president and CEO of Sanford Health. “I commend the Cura Foundation and all of the #UniteToPrevent campaign partners for raising awareness of this crucial message about the steps needed to keep our communities safe and reduce the strain on healthcare workers.”
Winners of the inaugural Anthem Awards were celebrated at the first annual Anthem Voices Conference, followed by a star-studded virtual awards show on Monday, February 28, 2022.
The Anthem Awards were launched in response to the prevalence of social good in the national conversation and cultural zeitgeist in recent years. The inaugural competition received nearly 2,500 entries from 36 countries around the world. By amplifying the voices that spark global change, the Anthem Awards set a new benchmark for impactful work that inspires others to take action in their communities. A portion of the program’s revenue will fund a new grant program that supports emerging individuals and organizations working to advance causes recognized by the inaugural Anthem Awards.
About the Cura Foundation:
The Cura Foundation (“Cura”) is a nonsectarian, nonpartisan 501(c)(3) public organization whose mission is to improve human health worldwide. Cura’s goal is to streamline healthcare delivery and optimize access to care to prevent and defeat disease, reduce human suffering and improve the quality of life around the world. Our goal is to advance the development of cutting-edge medical technologies, promote preventive measures, encourage interdisciplinary approaches to medicine, improve access to innovation and eliminate social disparities in care. health.
At Cura, we #UniteToPrevent and #UniteToCure.
Find the Cura Foundation online:
About Sanford Health:
Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, elder care and services, global clinics, research and affordable insurance. Based in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,500 doctors and more than 200 Good Samaritan Society aged care facilities in 26 states and 10 countries. Learn more about Sanford Health’s transformative work to improve the human condition at sanfordhealth.org or Sanford Health News.
About RonMar Studios:
RonMar Studios’ mission is to create meaningful and thought-provoking content that speaks to the current state of affairs in the world, with the ultimate goal of moving the needle. Award-winning executive producers Roni Selig and Marcie Mulé have joined forces to create an innovative video production company. With a talented team of producers, editors, writers and digital media creators, RonMar Studios creates unscripted content, from long-form documentaries and reality shows to digital fundraisers, live broadcasts and national PSA campaigns. Recent projects include: Unite to prevent PSA campaign for the Cura Foundation (English and Spanish), Lake Nona Impact Forum for Tavistock, and several concerts for The New York Youth Choir.
About Anthem Awards:
The Anthem Awards, the newest initiative of the Webby Awards, was developed to recognize the breadth of social work (online and offline) around the world by honoring organizations, brands and people who create lasting impact, including: diversity, equity and inclusion; education, art and culture; Health; human and civil rights; Humanitarian Action & Services; Responsible Technology; and sustainability, environment and climate. By amplifying the voices that spark global change, the Anthem Awards set a new benchmark for impactful work that inspires others to take action in their communities. Founded in partnership with Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF and XQ.
Find Anthem prices online:
LinkedIn: Anthem Awards
About the Webby Awards:
Hailed as “the Internet’s highest honour” by The New York Times, the Webby Awards are the premier international awards organization recognizing excellence on the Internet, including websites; video; advertising, media and public relations; applications, mobiles and voice; social; podcasts; and games. Established in 1996, the Webby Awards this year received more than 13,500 nominations from 50 states and 70 countries around the world. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Webby Awards sponsors and partners include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement and AIGA.
Robin Smith, MD
+1 (212) 584-4176
Wire Service Contact:
Los Angeles, California