On the heels of World Cancer Day (February 4) and International Childhood Cancer Day (February 15), another partner has pledged to fight for a world without childhood brain tumours, the deadliest childhood cancer . GEICO Motorcycle joins American Honda and the Comoto family of brands as a National Partner of the Pediatric Brain Tumor Foundation (PBTF) Ride for Kids program.
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“We are thrilled to welcome GEICO Motorcycle to the Ride for Kids family,” said Bob McNamara, PBTF’s National Director of Fundraising and Community Engagement. “Seeing industry leaders champion children with brain tumors while rallying the biker community to join our fight is one of the reasons Ride for Kids continues to thrive year after year. Partnerships as these are great for our riders and the families we serve.
Throughout the 2022 Ride for Kids season, GEICO Motorcycle will promote Ride for Kids registration, fundraising and participation with National Ride for Kids Day. GEICO Motorcycle is also participating in events leading up to National Ride for Kids Day, including the REVER Ride Challenge to benefit Ride for Kids. REVER, part of the Comoto family of brands, and GEICO Motorcycle are presenting sponsors for the challenge, which will encourage riders to track their miles on the REVER mobile app.
“GEICO is honored to assist the Pediatric Brain Tumor Foundation in the fight against childhood brain tumors,” said Tammy Moore, Assistant Vice President of GEICO. “By supporting Ride for Kids in 2022, we can help children and teens diagnosed with brain tumors and help families in need across the country.”
With the support of national industry partners like GEICO Motorcycle, PBTF’s Ride for Kids continues to grow and establish itself as the nation’s most successful charity motorcycle event. Ride for Kids is looking to build on the success of 2021 and meet its fundraising goal of $1.8 million this year. Ride for Kids fundraising dollars are essential for PBTF. The money supports pioneering pediatric brain tumor research and family support programs, including information to help families navigate the journey as soon as symptoms appear, emergency financial assistance and emotional support.
Ride for Kids gives motorcyclists across the country the opportunity to come together to ride in their respective cities and raise funds to help children with brain tumours, the leading cause of death from childhood cancer. For more information on Ride for Kids 2022 and how to participate, please visit www.rideforkids.org.