Foundation series

Liu Foundation Launches New Lively Habits Short Video Series to Educate About the Benefits of Chronic Disease Prevention

10 lifestyle habits

Lively Habits intends to promote personal behavior change with ten lifestyle habits based on Harvard and Stanford evidence to prevent chronic disease.

FREMONT, CALIFORNIA, USA, May 24, 2022 / — Chronic diseases — diabetes, cancer, asthma and heart disease — are the leading causes of death and disability. The United States spends $4 trillion (about $12,000 per person) annually on health care, and more than 75% treats the growing prevalence of chronic disease. According to the RAND Corporation’s Health Care Report on Multiple Chronic Conditions, approximately 60% of American adults or 81% of American seniors suffer from one or more chronic conditions that use nearly 90% of the national health care budget. health. This means that the remaining 40% of healthy adults only use 10% of health care costs.

While these statistics may be discouraging, the good news is that evidence-based research from the Harvard TH Chan School of Public Health has concluded that practicing healthy habits can significantly reduce the risk of chronic disease. Research from Harvard University found that following simple habits extends your life by more than 10 years. The research began by following participants from the age of 50 until about age 80. The 30-year-old study concluded that participants with unhealthy lifestyles were 82% more likely to die from cardiovascular disease and 65% more likely to die from cancer compared to those with unhealthy lifestyles. healthy.

The potential benefits of reducing the growing prevalence of chronic disease through Harvard Healthy Living inspired the Joe & Emmy Liu Foundation to take action and promote healthy lifestyle changes in our community. The Liu Foundation has dedicated the Lively Habits charity app and a Lively Habits video series to educate, motivate and condition personal behavior change with Harvard and Stanford University’s 10 evidence-based lifestyle habits integrated for benefit low-cost public health and a healthy, low-maintenance life.

The Liu Foundation is launching the Lively Habits Videos series of short educational videos using social media platforms to educate younger generations about the dangers of contracting chronic diseases from unhealthy habits. Lively Habits videos are on YouTube, Instagram and TikTok and highlight the health benefits of practicing the 10 evidence-based lifestyle habits. Watching Lively Habits educational videos and using the Lively Habits app accelerates personal behavior change for a healthier, more sustainable lifestyle. The Lively Habits app is a holistic lifestyle education and behavioral conditioning app using a well-known psychology technique – operant conditioning. The Lively Habits app guides users through 10 self-assessment questions. Each question addresses one of ten evidence-based lifestyle habits. The app intends to use simple notation to help individuals remember and follow the 10 lifestyle habits for long-term adherence to a healthy lifestyle.

“Join the Lively Habits Project to show your opposition to the global chronic disease pandemic,” said Ray Kuo, program director at the Joe & Emmy Liu Foundation. “We look forward to collaborating with media influencers from the public, private and non-profit sectors to benefit public health and accelerate change towards a healthier society.”


The Joe & Emmy Liu Charitable Foundation is a 501(c)3 private operating foundation founded by Silicon Valley semiconductor veteran Joe and his wife Emmy in 2019 with the goal of giving back to society. The Foundation’s mission is to promote evidence-based lifestyle changes for a healthier society. The Lively Habits app is the first evidence-based lifestyle habits app we’ve integrated to help people prevent chronic disease. Lively Habits Video is a series of holistic lifestyle videos that we have produced in-house to help people prevent chronic disease.

Media Contact:

Joe & Emmy Liu Foundation
Ray Kuo
(510) 490-6999
[email protected]

Ray Kuo
Joe & Emmy Liu Foundation
+1 510-490-6999
[email protected]
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