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Pinellas County Schools and Pinellas Education Foundation Partners with TB12 Foundation

Tom Brady and by Alex Guerrero TB12 method to integrate into health and wellness program

LARGO, Florida., September 1, 2022 /PRNewswire-PRWeb/ — Building on a shared commitment to innovation and student success, Pinellas County Schools (PCS) and the Pinellas Education Foundation have entered into a partnership agreement with TB12 and the TB12 Foundation to launch a program redesign that aims to improve the district’s health and wellness program for middle and high school students. . Leveraging the fundamentals of the TB12 Method, a series of daily healthy habits developed by the Buccaneers quarterback Tom Brady and his co-founder of TB12, and longtime Body Coach Alex Guerrero, the first PCS program in the country will include TB12 resource materials and inclusive hands-on activities, integrating the five distinct pillars of TB12: flexibility, movement, nutrition, hydration and mental fitness. The enhanced program will launch as a pilot this fall in six middle schools and four high schools. Certified TB12 body trainers collaborate in the development of the courseware and will also be directly involved in the training of PCS physical education instructors, athletic trainers and administrators. Following a successful pilot program, the revised program is expected to be rolled out to all middle and high schools by the 2023-2024 school year.

“This will be a student experience like no other,” the Pinellas County school superintendent said. Kevin Hendrick. “This is a unique partnership that will allow our teachers and students to learn from the best in the health and wellness industry. We are grateful to the TB12 Foundation for starting this program here even at Pinellas County Schools and the Pinellas Education Foundation for bringing another one-of-a-kind partnership to our district.”

“Joining forces with Pinellas County Schools to teach students and young athletes how to live healthy lives and perform at their best is what the TB12 Foundation is all about,” said Alex Guerrero, co-founder of TB12. “Incorporating healthy habits into everyday life at a young age is so important and we are excited about the opportunity to implement this innovative program in the Tampa Region.”

“We are delighted to be able to support this unique opportunity to Pinellas County School students and teachers,” added Stacy Bayer, CEO of the Pinellas Education Foundation. “As a district partner, we have piloted a number of successful programs that have subsequently been scaled to serve students across the county and state.”

The relation between Pinellas County Schools and TB12 was originally run by Ben Wieder, local business executive and longtime member of the Pinellas Education Foundation board of directors. Wieder, who follows a consistent diet and exercise regimen himself, says he learned about the TB12 method through Brady’s podcasts. His work with the Foundation led him to wonder if students and young athletes could also benefit.

“Most wellness programs emphasize a few quick fixes in hopes of achieving a healthy lifestyle,” said Wieder, president of Clear water“TB12 teaches you a sustainable lifestyle that aims to keep you healthy. When combined with a positive mindset, a lifetime of wellness is within reach. I’m proud to play a part in bringing this kind of well-being education to our students.”

The TB12 holistic approach to health and wellness includes 5 principles including the importance of muscle flexibility, balance and moderation for healthy eating, hydration and mental fitness. Research has long pointed to the correlation between health and well-being and academic success.

Ashley Grimes, Pinellas County Schools PreK-12 Health and Physical Education Specialist, added “This project is an incredible opportunity to impact the whole child. There is a myriad of research to support the positive effect that exercise has on academic achievement, mental health and social connections The Standards Curriculum enhancements will enable our students to take a hands-on approach to their well-being and empower all students to become empowered individuals. physical literacy by developing the knowledge, skills, confidence and desire to be physically active throughout their life, level of flexibility, setting goals and developing a plan to improve their level of well-being. »

Pinellas County Schools are committed to innovation, both inside and outside the classroom, to ensure our students are competitive with their peers across the country, and our district remains a leader. in public education,” Hendrick added. “I would like to thank our member school boards for their support of this pilot program and for their commitment to pursuing partnerships that enhance the student experience and promote student success. »

“We are grateful to our visionary partners,” Baier said. “We are especially fortunate to have an engaged Foundation Board of talented community and corporate leaders who truly care about our mission to advance student achievement. This project reflects the values ​​our Foundation espouses, including the innovation – serving as a catalyst that activates new solutions to some of the most pressing problems in education.

About Pinellas County Schools
Pinellas County Schools is committed to nurturing greatness in every child. pinelles is fully accredited and nationally recognized for providing choices for families, developing great teachers, advancing the use of technology, and preparing students for college and career success. The district offers a wealth of educational choices for its nearly 100,000 students, including quality neighborhood schools, nearly 80 magnetic programs and dozens of career-focused programs, as well as nearly 70 college-prep programs. career in our technical colleges. Academic offerings are complemented by a wide range of extracurricular programs, including nationally recognized arts, music, STEM, and athletics programs. The district’s graduation rate ranks at the top of the 10 largest school districts in the state. Learn more about Pinellas County Schools at

About the Pinellas Education Foundation
The Pinellas Education Foundation is a dynamic, nationally recognized nonprofit organization that leads the way in advancing public education and student success. He is committed to equity, a belief that every student deserves a high quality education. The Foundation’s mission is to accelerate academic success for all students through the effective mobilization of innovation, relationships, and resources. Its vision is that every student will be prepared for life after high school, whether it’s going to college, entering the workforce, or getting a technical education. Learn more about the Pinellas Education Foundation at

About TB12 Inc.
TB12 is a health and wellness company focused on empowering everyone to live pain free and perform at their best. Inspired by the training method of the 7-time Super Bowl champion and 5-time Super Bowl MVP quarterback Tom Brady and co-founded with longtime Body Coach, Alex Guerrero, TB12 offers comprehensive and personalized programming to a global audience. We connect performance-minded people with solution-focused experts, through one-on-one coaching and a holistic approach to flexibility, nutrition, hydration, movement and mental fitness – through to an omnichannel environment of physical locations, digital content and games. – change of products.

About the TB12 Foundation
Founded in 2015 by seven-time Super Bowl champion Tom Brady, the TB12 Foundation is a non-profit organization dedicated to maximizing the health, wellness and athletic potential of underserved athletes by providing free access to health and wellness resources that support the preparation, performance and recovery – empowering those at risk due to economic or health-related barriers to achieve their performance and life goals. Through our services, we aim to educate and help athletes improve their longevity, prevent injuries and stay on the field, court, track or course doing what they love, better and longer. .


Elizabeth Herendeen
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TB12 Foundation
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Media Contact

Nicole GonzalezPinellas Education Foundation, 727-588-4816 ext. 2112, [email protected]

SOURCE Pinellas Education Foundation