Nonprofit works strengthen AAPI’s advocacy and community
CINCINNATI, May 27, 2022 /PRNewswire/ — The Kroger Co. (NYSE: KR) The Foundation’s Racial Equity Fund (the Fund) today announced a $1 million grant to the Asian American Foundation (TAAF). As a convener, incubator, and funder committed to accelerating opportunity and prosperity for Asian American Pacific Islander (AAPI) communities, TAAF’s commitment aligns strongly with the goals set out in Kroger Framework for Action: Diversity, Equity and Inclusion.
“The Kroger Foundation’s generous commitment to the safety and well-being of AAPI communities is so important at this time, both as anti-AAPI violence continues to escalate and acts of violence targeting Americans marginalized people are happening at an alarming rate,” said TAAF CEO Norman Chen“It was two years ago this week that George Floyd was assassinated a year ago Atlanta spa shootings have occurred, and more acts of mass violence that leave communities of color wondering if we will ever feel safe in America — if we will ever feel like we belong. At TAAF, we want to create that permanent sense of belonging that is free from discrimination, slander and violence, and so we are grateful to have the support of the Kroger Foundation as we pursue this all too important mission. »
Established in May 2021, TAAF is committed to serving AAPI communities by building the infrastructure necessary to improve AAPI advocacy, power and representation. TAAF seeks to help fill critical gaps in AAPI support, as less than 0.5% of foundations’ charitable giving goes to AAPI communities. TAAF wants to help be a catalyst for changing this history of underinvestment, and the organization is focused on a number of priority strategic areas, including countering anti-AAPI hate, education, narrative change, interracial solidarity and unlocking more resources for AAPI communities. .
“TAAF’s work aligns with the Kroger Foundation’s commitment to building more equitable and inclusive communities,” said Keith Dailey, Chairman of the Kroger Co. Foundation and Kroger Group Vice President of Corporate Affairs. “The Kroger Foundation is proud to support TAAF in its mission to end the cycle of hate and create belonging in the AAPI community, and to raise awareness of anti-Asian bias, harassment and violence. Our Foundation is proud to play a small part in advancing their efforts.”
The contribution was celebrated at an event sponsored by Kroger’s Asian Associate Resource Group (ARG) to honor AAPI Heritage Month, featuring Kroger’s Board Director secretary Elaine Chao. Celebrating its 10e anniversary, the Asian ARG was created by Kroger’s Asian associates with a mission to recruit and retain Asian talent by providing ownership.
In 2021, as part of Kroger Framework for Action: Diversity, Equity and InclusionKroger allocated $5 million to the Kroger Co. Foundation to establish a new racial equity fund with the vision of creating more equitable communities by being the spark that ignites innovative solutions. In 2022, the company made an additional contribution $5 million to the Fund to Advance Racial Equity in America.
To learn more about these efforts, visit: TheKrogerCo.com/StandingTogether.
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About the Asian American Foundation
The Asian American Foundation (TAAF) is a convener, incubator, and funder committed to accelerating opportunity and prosperity for AAPI communities. TAAF supports advocates and organizations committed to AAPI causes so that together we can act more effectively against hate and violence, and build the infrastructure needed to improve advocacy, power and representation of the AAPI in American society. We were founded to address the long-standing lack of investment and resources provided to AAPI communities and strive to be a catalytic force in creating a permanent and irrevocable sense of belonging for the 23 million Americans in Asian and Pacific Islander descent living in United States. For more information about TAAF, please visit www.taaf.org.
SOURCEThe Kroger Co.