Foundation series

The Royal Hospital For Women Foundation is launching a unique QR campaign

The Royal Hospital for Women Foundation has launched its annual Heart for Her appeal with a unique interactive QR artwork campaign to highlight the extraordinary care the Royal provides to women at every stage of their lives.

The QR code art series will be displayed on easels and walls in venues around Sydney’s CBD, including One Farrer Place, 25 Martin Place, 1 Bligh Street and 5 Martin Place.

The series features ten unique images of a woman or family who had a life-changing experience at the Royal, allowing people to simply scan the artwork to read their story.

“We are so grateful to partner with Dexus to unveil and launch this unique series of artworks on June 1,” said Foundation CEO Elise Jennings (pictured).

“QR codes have become a familiar part of our lives during COVID, but using them in a campaign like this allows us to deliver powerful stories to people in a simple way,” Jennings said.

“These are patient stories that highlight the important work the hospital does. Stories like that of Nicola Stark who, after more than 10 cycles of IVF, had a high-risk pregnancy that involved bed rest and constant monitoring, and the early arrival of her daughter Elly at 27 weeks until life-saving care in our NICU. Our art series features personal journeys that cover breast cancer, genetics, triplets, premature birth and fertility preservation.

“We see this as a fun and unique way to support the hospital and share the amazing way it saves and changes lives.”

Each year, 10,000 women are treated in hospital and more than 4,000 babies are born.

Significant funds raised through the Foundation have enabled the creation of the Fertility and Research Center, the financing of specialized medical equipment throughout the hospital, the development of new models of care and outreach programs, and brought research to life.

Last year was the busiest on record for the hospital, and demand for specialist services is growing.

This year’s The Heart for Her appeal aims to raise enough funds to purchase an all-in-one resuscitation bed for babies, a new humidicrib for NICU surgery, fund new research programs and provide better support for women vulnerable to domestic violence.

The campaign takes place in June. The QR code artwork will be on display starting June 1 to coincide with the official launch of Heart for Her and will be on display at various locations throughout June.

Ambassadors supporting Heart for Her include Carla Oates (Founder of The Beauty Chef), Sydney Swans, Jana Pittman (Royal Obstetrician and mother of six), Holly Wainwright (Mamimia Content Manager), Rachel St James (Wellness Advocate ), Ada Nicademou and Amber Laidler (presenter of 7 News and new mother).