Foundation fund

City creates fund to boost ‘green’ beauty industry

A special fund to promote low-carbon awareness in beauty products through the creation of a science-based rating and labeling system was announced on Monday.

It is part of the city’s strategy to reduce carbon emissions and is expected to drive the sustainable upgrading of China’s beauty industry.

As the first public welfare fund in the field of green and low-carbon consumption in China, it will educate consumers about the health and safety of ingredients in their beauty products.

It will also encourage the industry to be more open and transparent with consumers on healthy and safe, low-carbon and green beauty products, the Shanghai Consumer Council said.

Tang Jiansheng, deputy general secretary of the council and general manager of the Shanghai Consumer Foundation, said the move was aimed at making consumers more aware and selective about the beauty products they buy.

“There are many discussions about beauty product ingredients online, however, a number are misleading or biased,” Tang said.

Consumers will be helped to learn more about science to improve their knowledge and understanding of the products they buy.

The special fund was established by the Shanghai Consumer Foundation, which was set up by the Shanghai Consumer Council last month, and L’Oreal China.

A survey by consumer councils in the Yangtze River Delta found that 90.1% of respondents expressed support for low-carbon and eco-friendly products. And 87.3% said they had no idea about choosing eco-friendly products.

“A knowledge base of beauty product ingredients will be established under the special fund with the academic circle and industry insiders giving guidance to consumers,” Tang said.

The Shanghai Consumer Foundation provides financial support for public interest litigation, tests and monitors product quality, and undertakes research on consumer rights protection.