Foundation research

Paytm Foundation and United Nations Environment Program Partner to Create Clean Air Action Forum


Together to work together and come up with discussions, challenges and solutions to tackle India’s air pollution crisis

National and international organizations come together to share intensification programs to reduce air pollution

Under the Business Sector Pillar, which is one of AQAF’s 6 Stakeholder Pillars, startups working on scalable technologies related to air pollution are invited to share their technologies

The Paytm Foundation in partnership with the United Nations Environment Program (UNEP) has established the Clean Air Action Forum. The forum, through consultations with stakeholders, will shed light on efforts undertaken to mitigate the impact of air pollution in India.

The launch of AQAF is a step to facilitate an inclusive approach to reducing air pollution in India. In a step towards the same, effective implementation as well as collaboration among all stakeholders, including government, is essential to achieve the desired goals.

While addressing one of the consultation meetings, Vijay Shekhar Sharma, Founder and CEO, Paytm, said: “We must all come together to mitigate the impact of air pollution in India. The Forum will work to create corporate champions. Air quality meters should be part of the production-related incentive program.”

“There is a need to include a clean air initiative under the ‘Swachh Bharat mission’ with ranking of states and cities based on air pollution levels,” he said. added.

In line with the objectives of AQAF, consultation meetings were held among the six stakeholders, aimed at identifying each other’s views on various issues regarding air pollution in India and possible solutions that may lead to its reduction.

Some of the solutions that emerged from the consultation meetings are:

  1. Need to create an ecosystem of innovative solutions and products
  2. Promote studies/pilot projects to understand the effectiveness and scalability of local solutions
  3. Integration of health aspects into the current air quality management framework and standardization of air quality measurement parameters

The comments and suggestions from these discussions provided essential elements to write a report on understanding the challenges, gaps, needs and synergistic solutions. The report will soon be released at the Forum Convention. IIT-D’s Center of Excellence for Research on Climate Change (CERCA) is included as an implementing partner. Many other public and private sector organizations and well-known academic institutions like DTU participated and contributed to the success of the consultation meetings.

During the consultations, Shri. Arvind Nautiyal, Member Secretary, Commission for Air Quality Management in the National Capital Region and Adjacent Areas, Mr. Sudheer Chintalapati, Co-Director, MoEFCC, and Dr. Prashant Gargava, Member Secretary, CPCB also provided useful information on the initiatives the government is putting in place. company for the reduction of air pollution.

Vijay Shekhar Sharma has been named United Nations Environmental Patron for Air Quality. This initiative is part of Paytm’s commitment to champion UN Environment’s global BreatheLife campaign by raising awareness of and mitigating pressing social and environmental issues through collaborative partnerships.